Lokesh Kumar Verma

Multiple cross-functional pods · Direct report to SVP of Product · 1,100+ brands · 111k+ creators

• —Lead Product Designer: set company-wide design direction, defined standards for teams across India + North America, ran bi-weekly design deep dives company-wide, and presented every major product surface to the CEO. SVP cited my work as driving company growth in the annual review.
• —Design System / Storybook (0→1 in code): architected full component library — primitives to shared components to themes to layouts — implemented directly in Storybook (not just Figma), consumed by 18+ engineers as a single source of truth. Eliminated near-endless design QA cycles from Figma ≠ built UI mismatch.
• —130+ customer calls (requirements, demos, complaints) | primary design point of contact for 8+ enterprise accounts | closed 85% of UI blockers (44/52) in 3 days.
• —Automation Builder (0→1): visual workflow engine powering 1.36M+ runs across 1,051 brands. Triggers, yes/no branching, parallel paths, grouped flows, run-history debugging. Failure rate decreased from 60% spikes (2024) → near zero (Jan 2026).
• —Sales Tracking & Affiliate (STA): offer, promo code, and affiliate link system for 111k+ creators. Grew 3.2× YoY in conversions (49k → 158k), monthly sales peaking at $10.8M. Deep-link attribution, duplicate conversion handling, tiered commissions (CPA/CPS/hybrid).
• —Product Fulfillment (0→1): Shopify/CSV ingestion, rule-based catalog creation, one catalog → multiple creators with different selection rules. Used by 1,100+ brands and eliminated brand-creator back-and-forth at scale.
• —Budget & Payout (0→1): Budget V2 tracking $8M+ across 848 brands (76.2% platform adoption, avg $91k/brand). Tiered commission engine (CPA/CPS/hybrid), performance-based unlocks, automated tier progression.
• —Meta Ads & One-Click Boost: end-to-end ad creation and content boosting. CEO-visibility project, 4–5 day delivery. Recognized by Meta's team as the most intuitive ad creation experience among competing platforms.
• —Flex · Offer Simplification · Creator Commerce: Flex adopted by 124 brands, 358 projects, 27,140 creators · offer creation 6–7 min → 30 sec · Creator Shop (multi-brand affiliate storefront) + offer-level landing pages.

E-commerce SaaS · Sole designer · Multi-client web and mobile

• —Sole designer for the company, owning end-to-end UX across all client products simultaneously. Led direct calls with large enterprise brands — requirements gathering, design presentations, and feedback cycles managed independently.
• —Instant & Scheduled Delivery App (UAE client): designed a full delivery platform — instant delivery flows, scheduled booking, driver tracking, and order management. Full product lifecycle from discovery to handoff.
• —Managed multiple simultaneous projects across industries, developing the context-switching and stakeholder communication skills that carried directly into leading the largest pod at Aspire.

• —First design leadership role — led UI/UX across mobile and web products, managing design direction and cross-functional delivery.

• —Sole designer and developer — built B2B wholesale-to-retail platform end-to-end: ReactJS, NodeJS, MongoDB, Razorpay. Foundation for code-level design system work today.

• —Built features for the SupportSME marketplace (Queen's University, Canada) using React, React Native, and Node.