About
Senior Product Designer at Aspire. 5+ years turning hard B2B problems into intuitive, well-crafted products - grounded in research, shipped at scale.
I'm a Senior Product Designer based in Gurgaon, India, with 5+ years shaping complex B2B SaaS products from discovery through launch. At Aspire, I lead design for the company's largest pod - working closely with product, engineering, and leadership to ship experiences that move real business metrics.
My process starts with users, not pixels. I run discovery research, map jobs-to-be-done, and pressure-test hypotheses early - so by the time high-fidelity designs land with engineering, the direction is already validated. That research discipline is what's let me navigate Aspire's most complex enterprise surfaces with confidence.
I've shipped every major surface: the Automation Builder (1.36M+ runs), the Sales Tracking & Affiliate system ($10.8M peak monthly GMV, 3.2× YoY growth), Product Fulfillment (1,100+ brands), Budget & Payout ($8M+ tracked), and the Meta Ads integration.
I also understand how products get built. An early background in development means I can prototype with real fidelity, have credible technical conversations with engineers, and hold the design quality bar all the way to production - without adding overhead to the team.
Tools I use
Impact by numbers
0
Automation runs
Automation Builder
0
Peak monthly GMV
Sales Tracking & Affiliate
0
Brands on platform
Product Fulfillment
0
Years shipping B2B
From 0→1 to scale
Expertise
5+ years shipping complex B2B SaaS - grounded in research, driven by product thinking.
Process
I start with the problem, not the pixels. User interviews, behavioral data, and competitive teardowns to build a shared understanding of what we're actually solving — before a single frame is opened.
Systems-level thinking in Figma — flows, edge cases, and component architecture all resolved before engineering starts. I prototype to test assumptions, not to impress stakeholders.
Close partnership with engineering to hold quality all the way to production. My technical background means I can speak the same language, review implementation accurately, and iterate fast without adding overhead.
Kind words
Lokesh doesn't just hand off specs — he's in the Storybook PR review. That level of ownership from a designer is genuinely rare.
Priya Nair
Engineering Manager · Aspire
The Automation Builder shipped with zero design-QA cycles. He had mapped every edge case before engineering started. I've never seen that before.
Rohit Sharma
Senior Engineer · Aspire
The STA redesign went from 'nobody touches this feature' to our highest-engagement enterprise surface in a single quarter.
Anika Mehta
VP Product · Aspire
He thinks in systems. Every component already has the token, the variant, and the Storybook story figured out. It just lands in production right.
James Whitfield
Frontend Lead · Aspire (NA)
What’s next
I’m open to senior product design roles, freelance projects, and interesting conversations.